
Andrés Sánchez Fernández
Sr. Key Account & Revenue Enablement Manager (Intl. Exp.)
Education:
International University of La Rioja - La Rioja, Spain
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Master's in Neuromarketing - Graduated with honors (GPA 9.8) in Mex & Spain
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Diploma in Digital Entrepreneurship
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Specialist in Digital Transformation
Universidad del Caribe - Cancun, Mex
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Bachelor's in Gastronomy specialized in franchises admin - Graduated
Google Certified in Project Management and digital marketing.
ValueSelling Methodology Certified
Berlitz: Advanced English C1.
Email:
Current address:
Mexico.
A Bit About Me
With a proven history of success in Revenue Enablement within Sales and Strategic Key Account Management, coupled with a fervent dedication to harmonizing and enhancing the performance of sales, marketing, operations, and product teams, I am certain that I can deliver substantial value to your organization.
In my current capacity as a Revenue Enablement Manager in Sales, I've spearheaded the development and implementation of holistic strategies aimed at enhancing the productivity and efficacy of pre-sales, sales, and post-sales teams, including Small Medium Representatives, Regional Sales Manager Mid-Markets and Key Account, Sales Engineers, Customer Success Managers, and Customer Experience Managers.
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My key responsibilities include:
• Sales Process Optimization: I identify and eliminate inefficiencies in sales processes, implementing best practices and standardizations that result in shorter sales cycles and higher conversion rates.
• Data Analysis and Insight Generation: I use data analysis to identify trends, evaluate the performance of sales initiatives, and adjust strategies accordingly. This includes creating dashboards and reports that provide clear and actionable insights into sales performance.
• Interdepartmental Collaboration: I work closely with marketing, product, and operations teams to ensure alignment and collaboration on common goals. This coordination is crucial to ensure that sales strategies are supported by effective marketing campaigns and products aligned with customer needs.
• Management of Sales Tools and Technologies: I implement and manage various sales platforms and tools, optimizing their use to enhance productivity and facilitate a more agile and effective workflow.
• Design and Execution of Training Programs: I develop training programs for sales teams that cover everything from basic skills to advanced sales techniques, ensuring that all team members are equipped with the tools and knowledge necessary to achieve and exceed their goals.
• Achieved significant increases in revenues by implementing strategic initiatives
that drove higher order volumes. Simultaneously, I reduced costs by optimizing
processes and margins, mitigating risks associated with revenues and costs, and
streamlining operations to improve efficiency and reduce expenses.
My data-driven approach, combined with my ability to lead teams and foster a continuous learning
environment, has enabled me to drive significant improvements in sales performance and revenue
generation in my previous roles. Additionally, I have extensive experience working with multiple
countries across the Americas and the Caribbean, and I bring a multicultural perspective to various
business formats such as B2B2C. I am excited about the opportunity to bring this experience to
your company and contribute to its ongoing success.
Work Experience
Global Revenue Enablement and Development Manager
February 2023 - Present
ProducePay
January 2022 - June 2022
UBITS
January 2017 - November 2021
General Mills
May 2013 - December 2016
General Mills
November 2006 - September 2023
Starbucks Coffee - ALSEA
Lead revenue team alignment (pre-sales, sales, post-sales) with key stakeholders (Prod., Mktg., Legal, etc.) to drive growth. Develop & implement enablement programs, manage projects, streamline processes/strategies, lead training/onboarding, ensure interdepartmental alignment, oversee learning/enablement tools &
performance analysis, fostering continuous improvement.
Sr. Sales Enablement Manager [Sales & Customer Strategy]
I provided comprehensive support to mid-market and enterprise sales reps, as well as KAMs within the CS department. Developed and executed training programs, optimized sales processes, and implemented sales enablement strategies to enhance productivity and drive revenue growth. By collaborating with cross-functional
teams, I ensured alignment between sales and CS initiatives, contributing to increased NPS, CSAT, retention, and overall business growth.
Brand Regional Training Manager
Implemented international programs and developed tailored training initiatives in 10+ Latin American and Caribbean markets, fostering strong relationships with market investors and C-level executives to ensure alignment with company guidelines, brand standards, and project execution.
Key Account Manager [Expert in Opening New Markets]
I led the strategy for key accounts in Mexico (the two largest franchisees in the world) and Panama (the country's largest retail distributor). Ensuring they consistently exceed revenue and profit targets while also ensuring that General Mills meets customer and investor expectations.
Shop Manager
Responsible for managing the highest-selling shop in the district, the third highest in the country, and the most profitable in LATAM, and providing coaching and mentorship to new managers to assume their positions and roles in the new shops.