top of page
Team meeting

Revenue/Sales Enablement

Sales Enablement arises from the convergence of three fundamental pillars: Sales, Marketing, and Training. Revenue Enablement, on the other hand, encompasses a broader spectrum, not only covering pre-sales and sales but also post-sales, meaning all departments contributing to the company's revenue. With 12 years of experience in franchise operations, investor relations, and market expansion in Latin America, combined with 9 years of direct and indirect experience in L&D, Training, Coaching, and Mentoring, plus a master's degree in Neuromarketing, I possess both soft and hard skills to comprehend the needs of sales representatives and customer success, as well as those of my stakeholders.

Key Wins in this field

Strategic Sales and Revenue Enablement:

  • Expanded role scope from overseeing 2 to 6 seller-side audiences (pre-sale, sale and post-sale), transitioning from Sales Enablement to Revenue Enablement Manager.

  • Crafted high-level strategies and refined sales processes, leading to company growth.

  • Led financial process restructuring for Quote-to-Cash, aligning multiple departments.

Onboarding and Training Development:

  • Overhauled onboarding for non-commercial and commercial teams, boosting engagement and productivity.

  • Created a dashboard to track training impact, achieving CSAT 97%, Effectiveness 98%, and Attendance 92%.

  • Developed onboarding programs for Customer Success, KAMs, and Sales Enterprise.

  • Implemented a bi-weekly hiring scheme, increasing training productivity by 50%.

Technology and Tools Implementation:

  • Conducted pilot tests for new initiatives (Apps, LMS, CRM, Salesforce, etc), including the Myhäagen app and new customer services, modernizing training and service.

  • Successfully implemented and certified 6 training centers in Mexico, Peru, Brazil and Trinidad & Tobago

Recognition and Achievements:

  • Achieved top global scores in e-learning and customer satisfaction (NPS).

  • Maintained a quarterly performance of 96% as a Top Performer V2MOM.

  • Recognized with awards for contributions to team success and training excellence.

Outdoors Meeting

Customer Success/Experience

With extensive experience in leading key accounts and strategic operations, I have a strong background in Customer Success and Customer Experience. At General Mills, I achieved significant revenue growth and operational excellence, resulting in an 18% revenue increase over four years. I successfully reduced costs and staff turnover, optimized processes, and expanded operations, all while ensuring customer satisfaction. My focus on delivering exceptional customer experiences is demonstrated by improved customer satisfaction metrics and successful marketing campaigns. This positions me well for roles centered on Customer Success and Customer Experience.

Key Wins in this field

Revenue Growth and Strategic Account Management:

  • Achieved double-digit revenue growth in key accounts over four years.

  • Strengthened territorial presence and market share in seven Mexican states.

Customer Success and Performance:

  • Led KAMs to maintain 81% ARR and achieved 31% expansion in new ARR.

  • Achieved 91% NPS and 94% eNPS in trainings by improving meeting processes and methodologies.

  • Increased regional average ticket by 18% through training in suggestive selling and customer service.

  • Achieved 94% in Mystery Shopper audits and 92% in Food and safety standards.

Customer Satisfaction and Experience Enhancement:

  • Enhanced Mystery Shopper scores from 86% to 94% and ESP ratings from 84% to 96%.

  • Improved overall customer satisfaction and experience through strategic initiatives and operational improvements.

Coffee Shop

Operation and Development Excellence

I have extensive experience in managing food and beverage franchises, ensuring their operations, market consolidation, and expansion. This includes expansion within Mexican and Latin American territories, working with both franchisees and distributors. My expertise encompasses financial management, brand standards execution, and process assurance. Throughout my career, I have successfully reduced operational costs, increased sales, improved profitability, and enhanced audit scores.

Key Wins in this field

Operational Efficiency:

  • Reduced variable food costs by 18% in Panama through effective management strategies.

  • Slashed annual staff turnover by 60% and expenses by 40% in franchise operations.

Leadership and Development: 

  • Mentored and developed over 25 leaders, achieving high staff retention and productivity, and established 6 training centers, enhancing employee development and operational standards.

Market and Product Expansion:

  • Strengthened market presence in multiple states and countries, introduced new product categories contributing significantly to the portfolio, and successfully executed global and local campaigns driving incremental sales growth.

National Records: 

  • Achieved 3 national records within a pool of 500 shops, significantly impacting EBITDA.

Tools and Software Proficiency

Apollo - Asana - Brevo - Captivate IQ - Eye tracking tools - Gong - Google Suite - Highspot - HubSpot - Ironclad - Jira - Lessonly - Microsoft suite - Monday - Notion - AI Tools - Oracle - Salesforce - Seismic - Slack - Tableau - Trello - Zoom - Trully – Yext

bottom of page